Back to Articles

The Can-Am Maverick X3: From Concept to Reality

concept rendering of the Maverick X3 done by Alexei Mikhailov of BRP.

You’ve seen photos of concept machines and vehicles in the media before they’re released, if you’re like us you’ve probably wondered how long it takes for a new machine to go from concept to reality and what that process really is. It all starts with an artist’s creativity rendering the design of the new machine. BRP shared this early concept rendering of the Maverick X3 with us, the rendering was done by Alexei Mikhailov at BRP’s Centre Design & Innovation Laurent Beaudoin.

Here are some fun facts about the project design process courtesy of BRP.


  • It can take up to 36 months to design a new side-by-side vehicle, from the first sketch on a blank sheet of paper.
  • In the early stages, the design team could go through hundreds of renderings of different concepts until they find the one they want.
  • It’s often multiple designers who comprise the design team and are responsible for pitching concepts.
  • REWARD? You Bet! Usually, only one design theme is chosen from the masses and that designer can then earn the right to go on to lead the project through concept.
  • It’s multiple stages and can vary per project/process, but usually starts with a 2D sketch phase. From there, two to three concepts can be selected and put into a 3D clay model phase. These would be scale model in size and then head on to CAD. From there, the team then mills a full-size 3D clay model.
  • Most often the team uses a combination of Photoshop, Corel Painter, Alias Sketch during rendering.
  • The design team works side by side with engineering team from the start. The Can-Am Maverick X3 is a great example of when engineering and design work together in perfect collaboration from start to finish to achieve the common goal of creating the most revolutionary side-by-side vehicle on the market.
  • BRP has one of the largest and most advanced design centers in the powersports industry. A full international staff does all the work internally. Designers are recruited locally, of course, but talent is pulled from all over the world as it best represents BRP’s vast market reach in all of its brands. The Centre Design & Innovation Laurent Beaudoin is proof.

Here is the finished product, take a look at the difference from sketch to reality of the 2017 Maverick X3 X ds Turbo R side-by-side vehicle.

2017 Maverick X3 X ds Turbo R side-by-side vehicle

At Side By Side Stuff, our goal is to provide top quality UTV parts and accessories from brands you can trust. We’re excited about aftermarket products for the new Can Am Maverick X3, so be on the lookout for Maverick X3 parts and accessories at coming very soon.

Shop Parts and Accessories for All UTV's

Shop Now

Comment section

Leave a Reply

Your email address will not be published. Required fields are marked *

Free Shipping Over $99

We offer free shipping on most orders over $99 and shared shipping programs, awesome pricing, and even better service.